WhatsApp, owned by Meta, has unveiled several new features for WhatsApp Channels aimed at improving the experience for both administrators and followers. These features are now gradually becoming available to users, as mentioned in a recent press release. One notable change in the upcoming update is a redesigned interface for sharing channel content, allowing users to post it as a “Status Update.”
Mark Zuckerberg, the head of Meta, recently revealed some new additions to WhatsApp Channels, providing users with more ways to engage on the platform. He mentioned, “We’re announcing a bunch of new features for WA channels including voice notes, multiple admins, and sharing to status and polls, which is great because I need help settling a debate.”
WhatsApp Channels serve as a private channel for receiving important updates directly within WhatsApp from individuals and organizations, separate from private chats. For those interested in staying informed about product developments, it’s recommended to follow the official WhatsApp Channel.
These new features for WhatsApp’s one-way broadcasting tool will be gradually rolled out globally on Android, iOS, and the web. WhatsApp also shared that Channels, introduced recently, has already reached 500 million monthly active users. Notable personalities like Katrina Kaif and Vijay Deverakonda, as well as popular brands like Mumbai Indians, Mercedes F1, and Netflix, have embraced WhatsApp Channels to share important updates privately, similar to Instagram’s broadcast feature.
Telugu actor Ram Charan expressed his enthusiasm about connecting with his fans through his WhatsApp Channel. He stated, “I’m excited to interact with my fans on my WhatsApp Channel. It feels like I’m having a one-on-one chat with them. I can’t wait to share more updates on this platform that allows me to engage with numerous individuals. Stay tuned for exclusive and entertaining content, including unique and fun features like voice notes and polls. Let’s get talking!“
The Mumbai Indians IPL team also shared their thoughts, saying, “At Mumbai Indians, we have consistently sought creative ways to directly connect with our fans. WhatsApp Channels has been a game-changer for us in that effort, allowing us to communicate directly with our fans and cricket enthusiasts worldwide. We look forward to sharing more fun updates and behind-the-scenes content. Additional features like multiple admins, polls, voice notes, and share to status will undoubtedly help us generate more excitement and support for the team.”
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New Features to be introduced by WhatsApp for Channels
WhatsApp introduces two new features to enhance user experience on Channels:
- Share to Status:
- Users can now share someone’s Channel update on their personal WhatsApp Status.
- Beta testers might notice a redesigned interface, offering a dedicated layout for channel updates within the Status section.
- This design is aimed at providing clarity, indicating that the shared content comes from a specific channel.
- Polls:
- Channels now have the ability to create and share polls to encourage user engagement.
- Channel administrators can use this feature to directly gather opinions and preferences from their audience, promoting increased interaction.
- Mark Zuckerberg himself announced this new feature on his personal WhatsApp Channel, where he initiated a ‘poll’ inviting followers to vote for the ‘best game of all time.’
- Voice Updates:
- Users can now enjoy voice updates on Channels, adding one of the platform’s most popular features.
- Considering the significant volume of 7 billion voice messages sent daily on WhatsApp, introducing this feature to Channels aims to enhance the user experience by incorporating audio updates.
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