E3 is officially dead: The Entertainment Software Association (ESA) recently declared the conclusion of E3, marking the end of the iconic event after 28 years since its inaugural edition.
On Tuesday, the convention’s website displayed a near-complete blank page, featuring only a statement that read. “After more than two decades of E3, each one bigger than the last, the time has come to say goodbye. Thanks for the memories.”
ESA remains steadfast in its dedication to advocating for member companies and the industry workforce, actively working to foster positive cultural and economic impacts daily. Through initiatives and collaboration, ESA continues to support the growth and well-being of its members, recognizing the pivotal role they play in shaping the landscape of entertainment software. By championing innovation, diversity, and economic development within the industry, ESA seeks to contribute meaningfully to both cultural enrichment and economic prosperity. The commitment to these principles underscores ESA’s ongoing efforts to ensure a vibrant and sustainable future for the video game and entertainment sector.
History of E3
E3, often referred to as “video game Christmas,” had its inception in 1995 in Los Angeles. The statement concluded with “GGWP,” an acronym commonly used as a friendly sign-off after a match in a video game, signifying “Good game, well played.”
The coronavirus pandemic played a crucial role in E3’s downfall. It was fully canceled in 2020, shifted to online-only in 2021, and canceled again in 2022. Although the Entertainment Software Association (ESA) initially aimed for an in-person E3 in 2023, they later dropped the plan and decided not to have an online version either.
E3, once the platform for major gaming companies to display their biggest titles and teasers, has experienced a decline over the years. This was due to a trend where gaming companies increasingly opted to host their events for major announcements through streaming platforms.
Nintendo set the trend in 2011 by skipping E3 and choosing to broadcast its keynote address. Following suit, Sony also decided in 2018 to share news about its Playstation console through alternative channels rather than officially.
E3 debuted in 1995 at the LACC and remained there for almost 30 years, except for a brief relocation to Atlanta in 1997-1998. It became synonymous with major video game announcements during elaborate press conferences.
Impact of E3 on the Gaming Industry Through the Years
Over the years, E3 has served as the epicenter for the gaming industry, drawing attention with iconic on-stage reveals from industry giants like Sony, Nintendo, and Microsoft. These companies have consistently brought forth memorable moments that reverberated throughout the gaming community. One standout instance is Shigeru Miyamoto’s unforgettable appearance in Nintendo’s 2004 press conference, wielding a Hylian shield and Master Sword to reveal the highly anticipated Zelda Twilight Princess. Another pivotal moment in its history is Sony’s groundbreaking PS4 game-sharing announcement, a move that not only revolutionized gaming experiences but also showcased the industry’s commitment to innovation.
Its legacy is built on these impactful announcements and groundbreaking revelations, solidifying its status as a celebrated hub for the most significant news in the world of video games. These moments not only captivated audiences but also played a crucial role in shaping the trajectory of the gaming industry, making it an enduring symbol of excitement and anticipation for gamers worldwide.
In recent years, an increasing number of video game companies, predating the pandemic, have opted to step away from it and pursue independent approaches. Nintendo and Sony, for instance, rely on digital events like Nintendo Direct and State of Play to unveil their new products. This shift has left Microsoft as one of the few gaming companies still dedicated to making announcements at physical events.
According to recent reports, Sony is gearing up for an exciting announcement in September 2024. The highly anticipated Sony PS5 Pro is set to launch, promising a new level of gaming experience for enthusiasts. As the industry continues to evolve, Sony’s approach combines innovation with digital strategies, creating heightened anticipation for their upcoming reveal. Stay tuned for more details on this groundbreaking release.
Indeed, The Game Awards has evolved into a de facto E3, featuring a December show filled with the type of video game announcements that were traditionally associated with E3 press conferences, along with a mix of award presentations.
